Review of literature on customer satisfaction on two wheeler

The results shows that students and employees are more satisfied about show room services. 8 per cent) of essay writer's block help the respondents have expected the storage space facility for their brand of two wheelers. Chapter 2: LITERATURE REVIEW 2. The questionnaire was pre-designed and pre-tested administered Then, like a boomerang, something comes spinning back. This study is significant to distributors of two wheelers and parent companies, as they can formulate after sales service strategies by understanding the present satisfaction level of customers and. Rao Business 2014 Customer satisfaction is a feeling of pleasure or disappointment resulting from comparing a products perceived performance or outcome in relation to his or her expectations. Personal Factors: A consumer decisions are also affected by his personal characteristics including age, occupation, life- style and personality personality. IRJMST Vol 5 Issue 8 [Year 2014] ISSN 2250 – 1959 (0nline) 2348 – 9367 (Print) A STUDY ON CONSUMER PERCEPTION TOWARDS TWO WHEELER BIKES * Mr. At present, 63% of customers are satisfied with the after sales service and 10% are very satisfied with the current after sales service. 6 per cent) of the respondents have opined that their vehicle give mileage up to 40 km to 60 km. They come into the direct contact with customer. The (customer in making his choice does evaluate the product in terms of utility, fuel economy, reliability, maintenance, affordability, performance, good after-sales service at reasonable cost, availability of spare parts at :economical prices, looks, safety and comfort and ease. Service quality is generally understood as the gap between customer expectations and actual experiences after receiving the service Chapter 2: LITERATURE REVIEW 2. An average two-wheeler customer can be described as one who is at active stage of development of the organization. (2018) use a multiple linear regression model to analyze the. Literature Review On Customer Satisfacttion Toward Two Wheelers Shodhganga, Why Projects Fail Essay, Resume Of Medical Writer Nj, Mmu Thesis Repository, Professional Blog Editing Websites For Mba, Critical review of literature on customer satisfaction on two wheeler Essay On Physics, Frankenstein A Level Essay Questions. They tried to identify the factors which affect to give preference of Honda two wheelers Babasabpatilfreepptmba. Customer satisfaction is a feeling of pleasure or disappointment resulting from comparing a products perceived performance or outcome in relation to his or her expectations. Arumugasamy G Continue Reading. STUDY ON CONSUMER BUYING BEHAVIOR & SATISFACTION LEVEL OF TWO WHEELER WITH REFRENCE TO BAJAJ AUTO. This research is a quantitative research with a sample size of 280, 40 each on the basis of brands of bike and scooter. Lashami Priya(2016) has conducted research on customer satisfaction among the users of Honda two wheelers. Until 1958, API and Enfield were the sole producers.

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RESEARCH METHODOLOGY Primary Data: The primary data collected through questionnaire from cities of Allahabad. A Study of Customer Satisfaction on After Sales Service of Two Wheelers in Kathmandu Valley Journal of Business and Social Sciences Research (JBSSR), Vol. 1, Issue 17 Kano model states that the relationship between the performance of a product attribute and satisfaction/ dissatisfaction level is not necessary linear V. It can be divided into car manufacturing, heavy vehicle manufacturing and two-wheeler manufacturin The study has been conducted to know the Customers Satisfaction level towards Honda Two Wheelers with Special Reference to. The development of the two wheelers mainly depends on the customer satisfaction. Ronald Mani *Assistant Professor, Joseph School of Business Studies, Sam Higginbottom Institute of Agriculture, Technology and Sciences (Deemed University), Naini, Allahabad (UP) **Assistant Professor(Sr. It is found that majority of the respondents (28%) use Unicorn Two Wheelers in their home/offices. It further intends at segregating the major after sales service as per Kano Model. REVIEW OF LITERATURE In the review of literature, I found that many researchers have contributed to this study about consumer attitude towards the performance of two-wheeler bikes V. 1, Issue 17 Kano model states that the relationship between the performance of a product attribute and satisfaction/ dissatisfaction level is not necessary linear As two- wheeler had a good reputation in the market, this study will help to know that how two-wheeler is satisfied by the vehicle users. The purpose of this study is to explore the relationship between various identified after-sales service attributes of Two Wheeler brands and customer satisfaction. High consumer satisfaction leads to greater customer loyalty. The study by Liu, Lee, and Hung (2016) was designed to explore whether the impact of service quality on customer loyalty by means of customer satisfaction was significant. 5 customer’s satisfaction has been the main concern for every hotel and resort. Customer satisfaction is the most important aspect that companies must understand in order to remain competitive and grow, and it is a part of customer experience that exposes a supplier’s behavior. Increased customer satisfaction leads to decreased customer. It shows that Honda Two Wheeler is highly used by them as compare with other. OVERVIEW OF TWO-WHEELERS INDUSTRY A. 8 per cent) of the respondents have felt that the petrol consumption is normal. In this paper we found… 11 PDF View 1 excerpt, references background. 1 Consumer Satisfaction Satisfaction refers to the fulfillment of an expected outcome that has being experience by someone. Customers are now more valued and every effort is being made to keep them loyal to the hotel and make them permanent visitors. PROJECT REPORT SUBMITTED TO UNIVERSITY OF PUNE FOR THE PARTIAL FULFILLMENT OF THE DEGREE BACHELOR OF COMMERCE. The behavior and the level of satisfaction of cus- tomers towards two wheeler is different from customers to customers. Then, like a boomerang, something comes spinning back. When a consumer satisfies or dissatisfies with a program or facilities, they are actually influenced by prior expectations regarding certain level of quality two-wheelers like motorcycles, scooters, bikes, passenger cars, trucks, tractors, defence vehicles and buses. Rural Customers' Attitude and Satisfaction towards Honda Two Wheelers and Showroom Services, Tiruvarur. Customer Satisfaction towards Honda Two Wheelers: A Case Study in Tirupati D. 1 Introduction to Customer Satisfaction: Customer Satisfaction is one of the main topics rises recently. As he is living in an active environment, his needs will keep getting altered.. (Two-wheelers and Three wheelers) • Two-Wheelers The Indian two-wheeler industry made a small beginning in the early 50s when Automobile Products of India (API) started manufacturing scooters in the country. To study the consumer perception towards two wheeler bikes This study is significant to distributors of do outline comparison contrast essay two wheelers and parent companies, as they can formulate after sales service strategies by understanding the present satisfaction level of customers and. 4 As two- wheeler had a good reputation in the market, this study will help to know that how two-wheeler is satisfied by the vehicle users. 2 Customer satisfaction Satisfied customers determine long-term success of business, and the link between customer satisfaction and customer behavior has been well documented in marketing literature. review of literature on customer satisfaction on two wheeler

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So, they play an eminent role in providing customer satisfaction. The survey was related to the fast-food industry in Taiwan Literature Review Part One: Customer Satisfaction 2. In 2-wheeler industry dealers are the main bridge between the company and the customer. The study shows that out of sample respondents, 28% have the monthly income level of Rs 5001 to 10,000. Does not always give satisfaction to the customers, however, it leads to dissatisfaction some times. They conducted a survey featuring 197 respondents thesis sentence writer to test their hypotheses. This study is significant to distributors of two wheelers. The two-wheeler has become anexpression of the owners' personality. The survey was related to the fast-food industry in Taiwan.. This study is made to describe the consumer satisfaction of two wheelers with respect to socio-economic characteristics as age, gender, occupation, family income, review of literature on customer satisfaction on two wheeler educational level and so on which is called descriptive study. The reviewed literature shows that service quality is the predecessor of customer satisfaction and has a considerable positive influence on it. The difference that exists in income, literacy and culture make it a difficult task to Point out the two wheeler customers and his choice of preference. Customers are satisfied with price, design, safety, mileage, interior space, status, brand name, comfort level, spares and after sale service of Tata review of literature on customer satisfaction on two wheeler motors passenger vehicles It is the degree of influence that an individual exerts on the behavior of others.

Review of literature on customer satisfaction on two wheeler

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